/* ------- Tokens ------- */
  :root {
    --cream: #FAF7F2;
    --cream-deep: #F2EDE3;
    --charcoal: #2E2E2E;
    --charcoal-soft: #4A4A48;
    --charcoal-mute: #7A7773;
    --hairline: #E4DED1;
    --hairline-strong: #D9D1BE;
    --kachina: #B7472A;
    --kachina-deep: #9A3B22;
    --kachina-tint: #F5E6E0;
    --mesa: #6B7F5C;
    --sand: #D4B896;
    --sand-soft: #EFE3CE;

    --serif: "Fraunces", "Source Serif Pro", Georgia, "Times New Roman", serif;
    --sans: "Inter", -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;

    --max: 1100px;
    --prose: 640px;
  }

  /* ------- Reset ------- */
  *, *::before, *::after { box-sizing: border-box; }
  html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; }
  body {
    margin: 0;
    background: var(--cream);
    color: var(--charcoal);
    font-family: var(--sans);
    font-size: 17px;
    line-height: 1.65;
    font-feature-settings: "ss01", "cv11";
    -webkit-font-smoothing: antialiased;
    text-rendering: optimizeLegibility;
  }
  h1, h2, h3, h4 {
    font-family: var(--serif);
    font-weight: 500;
    letter-spacing: -0.01em;
    margin: 0;
    color: var(--charcoal);
    text-wrap: balance;
    font-variation-settings: "opsz" 96, "SOFT" 30;
  }
  p { margin: 0; text-wrap: pretty; }
  a { color: inherit; }
  ::selection { background: var(--kachina); color: var(--cream); }

  /* ------- Layout ------- */
  .wrap { max-width: var(--max); margin: 0 auto; padding: 0 28px; }
  @media (max-width: 640px) { .wrap { padding: 0 22px; } }

  section { padding: 80px 0; border-top: 1px solid var(--hairline); }
  section:first-of-type { border-top: 0; }
  @media (max-width: 720px) { section { padding: 60px 0; } }

  .eyebrow {
    display: inline-flex; align-items: center; gap: 12px;
    font-family: var(--sans);
    font-size: 11px;
    font-weight: 500;
    letter-spacing: 0.22em;
    text-transform: uppercase;
    color: var(--charcoal-mute);
    margin-bottom: 28px;
  }
  .eyebrow::before {
    content: "";
    width: 28px; height: 1px;
    background: var(--kachina);
  }

  h2.section-title {
    font-size: clamp(34px, 4.5vw, 52px);
    line-height: 1.08;
    letter-spacing: -0.022em;
    max-width: 820px;
  }
  .section-sub {
    margin-top: 22px;
    color: var(--charcoal-soft);
    font-size: 19px;
    line-height: 1.55;
    max-width: var(--prose);
  }

  .red { color: var(--kachina); }
  .red-em { color: var(--kachina); font-weight: 600; }

  /* ------- Top bar ------- */
  .topbar {
    padding: 22px 0 0;
  }
  .topbar-inner {
    display: flex; align-items: center; justify-content: space-between;
  }
  .wordmark {
    display: inline-flex; align-items: baseline; gap: 0;
    font-family: var(--serif);
    font-weight: 600;
    font-size: 22px;
    letter-spacing: -0.01em;
    text-decoration: none;
    color: var(--charcoal);
  }
  .wordmark .a {
    color: var(--kachina);
    font-style: italic;
    font-variation-settings: "opsz" 144, "SOFT" 50;
  }
  .meta-stamp {
    font-family: var(--sans);
    font-size: 11px;
    font-weight: 500;
    letter-spacing: 0.2em;
    text-transform: uppercase;
    color: var(--charcoal-mute);
  }
  @media (max-width: 560px) { .meta-stamp { display: none; } }

  /* ------- Hero ------- */
  .hero { padding: 60px 0 88px; border-top: 0; }
  @media (max-width: 720px) { .hero { padding: 44px 0 64px; } }

  /* Hero layout: stacked on mobile, headline+CTA left / video right on desktop */
  .hero-grid {
    display: grid;
    grid-template-columns: 1fr;
    grid-template-areas:
      "head"
      "sub"
      "cta"
      "media"
      "stat";
  }
  .hero-grid > h1 { grid-area: head; }
  .hero-grid > .hero-sub { grid-area: sub; }
  .hero-media { grid-area: media; margin-top: 40px; }
  .hero-grid > .stat-block { grid-area: stat; }
  .hero-grid > .cta-row { grid-area: cta; }

  .hero-cap {
    margin-top: 12px;
    font-size: 13px;
    line-height: 1.45;
    color: var(--charcoal-mute);
    font-style: italic;
    letter-spacing: 0.01em;
    max-width: 520px;
  }

  /* Click-to-play hero video: poster + custom play button (no autoplay) */
  .hero-video { position: relative; }
  .hero-video video { width: 100%; height: 100%; display: block; object-fit: cover; background: #000; }
  .video-play {
    position: absolute;
    left: 50%;
    top: 72%;                 /* sits low, over the mic — keeps the face clear */
    transform: translate(-50%, -50%);
    width: 64px;
    height: 64px;
    padding: 0;
    border: none;
    border-radius: 50%;
    background: var(--kachina);
    color: var(--cream, #faf6ec);
    display: flex;
    align-items: center;
    justify-content: center;
    cursor: pointer;
    box-shadow: 0 6px 22px rgba(0, 0, 0, 0.38);
    transition: background 0.18s ease, transform 0.18s ease;
  }
  .video-play:hover { background: var(--kachina-deep); transform: translate(-50%, -50%) scale(1.06); }
  .video-play:focus-visible { outline: 3px solid var(--cream, #faf6ec); outline-offset: 3px; }
  .video-play svg { width: 26px; height: 26px; margin-left: 3px; display: block; }
  .hero-video.is-playing .video-play { display: none; }
  /* Make Loom-quality native captions legible */
  .hero-video video::cue { background: rgba(0, 0, 0, 0.72); color: #fff; font-size: 0.95em; }

  /* Demo video (§04) — self-hosted, click-to-play at 1.25x, captions on.
     contain (not cover) so the on-screen UI in the recording is never cropped. */
  .demo-video { position: relative; }
  .demo-video video { width: 100%; height: 100%; display: block; object-fit: contain; background: #17140f; }
  .demo-video.is-playing .video-play { display: none; }
  .demo-video video::cue { background: rgba(0, 0, 0, 0.72); color: #fff; font-size: 0.95em; }

  /* Desktop: keep headline + stat full-width as before; split ONLY the
     subtitle + video into a side-by-side band, both shrunk. */
  @media (min-width: 900px) {
    .hero-grid {
      grid-template-columns: minmax(0, 1fr) minmax(0, 1fr);
      grid-template-areas:
        "head head"
        "sub  media"
        "cta  media"
        "stat stat";
      column-gap: 56px;
      align-items: start;
    }
    .hero-grid > .hero-sub { margin-top: 44px; max-width: none; }
    .hero-grid > .cta-row { margin-top: 28px; }
    .hero-media { margin-top: 44px; align-self: start; }
    .hero-media .hero-video { max-width: 520px; }
  }

  .hero-issue {
    font-family: var(--sans);
    font-size: 11px;
    font-weight: 500;
    letter-spacing: 0.22em;
    text-transform: uppercase;
    color: var(--charcoal-mute);
    display: flex; align-items: center; gap: 14px;
    margin-bottom: 36px;
  }
  .hero-issue .dot { width: 6px; height: 6px; border-radius: 50%; background: var(--kachina); }
  .hero-issue .sep { color: var(--hairline-strong); }

  .hero h1 {
    font-size: clamp(46px, 8.4vw, 108px);
    line-height: 0.96;
    letter-spacing: -0.035em;
    font-weight: 500;
    font-variation-settings: "opsz" 144, "SOFT" 30;
    max-width: 980px;
  }
  .hero h1 .ital {
    font-style: italic;
    font-variation-settings: "opsz" 144, "SOFT" 80;
    color: var(--kachina);
  }
  .hero-sub {
    margin-top: 34px;
    font-size: clamp(18px, 1.9vw, 22px);
    line-height: 1.5;
    max-width: 620px;
    color: var(--charcoal-soft);
  }

  .stat-block {
    margin-top: 48px;
    padding: 24px 0 26px;
    border-top: 1px solid var(--hairline);
    border-bottom: 1px solid var(--hairline);
    display: grid;
    grid-template-columns: minmax(0, 1fr) auto;
    align-items: end;
    gap: 28px;
  }
  .stat-line {
    font-family: var(--serif);
    font-size: clamp(28px, 4.2vw, 48px);
    line-height: 1.05;
    letter-spacing: -0.022em;
    font-weight: 500;
  }
  .stat-line .arrow {
    color: var(--kachina);
    font-style: italic;
    padding: 0 6px;
  }
  .stat-line .days {
    display: block;
    margin-top: 8px;
    font-size: 0.45em;
    color: var(--charcoal-mute);
    font-style: italic;
    font-weight: 400;
    letter-spacing: 0;
  }
  .stat-label {
    font-family: var(--sans);
    font-size: 11px;
    font-weight: 500;
    letter-spacing: 0.22em;
    text-transform: uppercase;
    color: var(--charcoal-mute);
    text-align: right;
    line-height: 1.6;
    white-space: nowrap;
  }
  @media (max-width: 640px) {
    .stat-block { grid-template-columns: 1fr; gap: 12px; }
    .stat-label { text-align: left; }
  }

  .cta-row {
    margin-top: 36px;
    display: flex; flex-direction: column; align-items: flex-start; gap: 14px;
  }
  .btn {
    display: inline-flex; align-items: center; gap: 12px;
    background: var(--kachina);
    color: var(--cream);
    font-family: var(--sans);
    font-weight: 500;
    font-size: 16px;
    letter-spacing: 0.01em;
    padding: 18px 28px;
    border: 0;
    cursor: pointer;
    text-decoration: none;
    transition: background .18s ease, transform .18s ease;
    border-radius: 2px;
  }
  .btn:hover { background: var(--kachina-deep); }
  .btn:active { transform: translateY(1px); }
  .btn .arr { display: inline-block; transition: transform .18s ease; }
  .btn:hover .arr { transform: translateX(3px); }
  .cta-note {
    font-size: 13px;
    color: var(--charcoal-mute);
    letter-spacing: 0.01em;
  }
  /* Secondary "hot lead" path — book a call without running the scorecard.
     Deliberately quiet (text link, not a button) so the diagnostic-first
     default stays the primary action; this is just an escape hatch for the
     owner who's already sure. */
  .book-direct {
    display: inline-flex; align-items: center; gap: 6px;
    font-family: var(--sans);
    font-size: 13.5px; font-weight: 500;
    letter-spacing: 0.01em;
    color: var(--charcoal-mute);
    text-decoration: none;
    border-bottom: 1px solid var(--hairline-strong);
    padding-bottom: 1px;
    transition: color .18s ease, border-color .18s ease;
  }
  .book-direct strong { color: var(--charcoal); font-weight: 600; }
  .book-direct:hover { color: var(--kachina-deep); border-color: var(--kachina); }
  .book-direct:hover strong { color: var(--kachina-deep); }
  .book-direct .arr { display: inline-block; transition: transform .18s ease; }
  .book-direct:hover .arr { transform: translateX(3px); }

  /* ------- Hero: identity line ------- */
  .identity-line {
    margin-top: 40px;
    display: inline-flex;
    align-items: center;
    flex-wrap: wrap;
    gap: 14px;
    padding: 12px 18px 12px 16px;
    border: 1px solid var(--hairline-strong);
    background: rgba(255,255,255,0.4);
    font-family: var(--sans);
    font-size: 11px;
    font-weight: 600;
    letter-spacing: 0.22em;
    text-transform: uppercase;
    color: var(--charcoal-soft);
  }
  .identity-line .id-mark {
    width: 8px; height: 8px;
    background: var(--kachina);
    display: inline-block;
    transform: rotate(45deg);
  }
  .identity-line .id-sep { color: var(--hairline-strong); }

  /* ------- Hero: ambient viz (50 hr → 2 hr) ------- */
  .hero-viz {
    margin: 56px 0 0;
    padding: 0;
    max-width: 720px;
  }
  .viz-meta {
    display: flex; justify-content: space-between;
    margin-bottom: 14px;
  }
  .viz-tag {
    font-family: var(--sans);
    font-size: 10px;
    font-weight: 600;
    letter-spacing: 0.24em;
    text-transform: uppercase;
    color: var(--charcoal-mute);
  }
  .viz-tag.right { color: var(--kachina); }
  .viz-track {
    position: relative;
    height: 14px;
    background: transparent;
    border-top: 1px solid var(--hairline-strong);
    border-bottom: 1px solid var(--hairline-strong);
  }
  .viz-ticks {
    position: absolute; inset: 0;
    background-image: repeating-linear-gradient(
      to right,
      var(--hairline-strong) 0,
      var(--hairline-strong) 1px,
      transparent 1px,
      transparent calc(100% / 24)
    );
    opacity: 0.7;
  }
  .viz-bar {
    position: absolute;
    left: 0; top: 0; bottom: 0;
    width: 100%;
    background: var(--kachina);
    transform-origin: right center;
    animation: contract 7.5s cubic-bezier(.55,.08,.18,1) infinite;
  }
  .viz-node {
    position: absolute;
    right: -4px; top: 50%;
    width: 10px; height: 10px;
    background: var(--kachina);
    border-radius: 50%;
    transform: translateY(-50%);
    box-shadow: 0 0 0 4px var(--cream);
  }
  @keyframes contract {
    0%   { width: 100%; }
    8%   { width: 100%; }
    62%  { width: 5%; }
    82%  { width: 5%; }
    100% { width: 100%; }
  }
  @media (prefers-reduced-motion: reduce) {
    .viz-bar { animation: none; width: 100%; opacity: 0.9; }
  }
  .viz-foot {
    margin-top: 14px;
    display: flex; justify-content: space-between; align-items: baseline;
    font-family: var(--sans);
    font-size: 13px;
    color: var(--charcoal-soft);
    letter-spacing: 0.02em;
  }
  .viz-foot em {
    font-family: var(--serif);
    font-style: normal;
    font-weight: 500;
    font-size: 22px;
    letter-spacing: -0.01em;
    color: var(--charcoal);
    margin-right: 4px;
  }
  .viz-foot-right em { color: var(--kachina); }
  @media (max-width: 640px) {
    .hero-viz { margin-top: 44px; }
    .viz-foot em { font-size: 19px; }
  }

  /* ------- Problem ------- */
  .problem-grid {
    margin-top: 48px;
    display: grid;
    grid-template-columns: repeat(2, minmax(0, 1fr));
    gap: 0;
    border-top: 1px solid var(--hairline);
    border-left: 1px solid var(--hairline);
  }
  .problem-card {
    border-right: 1px solid var(--hairline);
    border-bottom: 1px solid var(--hairline);
    padding: 34px 36px 38px;
    background: transparent;
    position: relative;
  }
  .problem-card .num {
    font-family: var(--serif);
    font-style: italic;
    font-size: 14px;
    color: var(--kachina);
    letter-spacing: 0.04em;
    margin-bottom: 14px;
    display: block;
  }
  .problem-card h3 {
    font-size: 26px;
    line-height: 1.15;
    letter-spacing: -0.015em;
    margin-bottom: 12px;
    font-weight: 500;
  }
  .problem-card p {
    color: var(--charcoal-soft);
    font-size: 16px;
    line-height: 1.55;
  }
  .problem-card.span2 {
    grid-column: 1 / -1;
    text-align: center;
    padding: 56px 36px;
    background: var(--cream-deep);
  }
  .problem-card.span2 p {
    font-family: var(--serif);
    font-size: clamp(22px, 2.6vw, 30px);
    line-height: 1.35;
    max-width: 720px;
    margin: 0 auto;
    color: var(--charcoal);
    font-weight: 400;
  }
  .problem-card.span2 .ital { font-style: italic; color: var(--kachina); }

  @media (max-width: 720px) {
    .problem-grid { grid-template-columns: 1fr; }
    .problem-card { padding: 28px 24px 30px; }
    .problem-card.span2 { padding: 44px 24px; }
  }

  /* ------- Proof ------- */
  .proof-body {
    margin-top: 44px;
    max-width: var(--prose);
    font-size: 19px;
    line-height: 1.7;
    color: var(--charcoal);
  }
  .proof-body p + p { margin-top: 22px; }
  .proof-body strong { font-weight: 600; color: var(--kachina); }

  .pull {
    margin: 48px 0 44px;
    padding: 32px 8px 32px 36px;
    border-left: 3px solid var(--kachina);
    max-width: 820px;
  }
  .pull-quote {
    font-family: var(--serif);
    font-style: italic;
    font-size: clamp(22px, 2.8vw, 32px);
    line-height: 1.32;
    letter-spacing: -0.015em;
    color: var(--charcoal);
    font-weight: 400;
  }
  .pull-cite {
    display: block;
    margin-top: 18px;
    font-family: var(--sans);
    font-size: 13px;
    letter-spacing: 0.06em;
    text-transform: uppercase;
    color: var(--charcoal-mute);
    font-style: normal;
  }

  .built-list {
    margin-top: 40px;
    border-top: 1px solid var(--hairline);
    padding-top: 32px;
  }
  .built-list .built-eyebrow {
    font-family: var(--sans);
    font-size: 11px;
    font-weight: 500;
    letter-spacing: 0.22em;
    text-transform: uppercase;
    color: var(--charcoal-mute);
    margin-bottom: 18px;
  }
  .built-list ul {
    list-style: none; padding: 0; margin: 0;
    display: grid;
    grid-template-columns: repeat(2, 1fr);
    gap: 14px 32px;
  }
  .built-list li {
    position: relative;
    padding-left: 22px;
    font-size: 15.5px;
    line-height: 1.5;
    color: var(--charcoal-soft);
  }
  .built-list li::before {
    content: "";
    position: absolute;
    left: 0; top: 11px;
    width: 10px; height: 1px;
    background: var(--mesa);
  }
  @media (max-width: 720px) {
    .built-list ul { grid-template-columns: 1fr; }
  }

  /* ------- Install ------- */
  .phase-grid {
    margin-top: 48px;
    display: grid;
    grid-template-columns: repeat(3, minmax(0, 1fr));
    gap: 0;
    border-top: 1px solid var(--charcoal);
  }
  .phase {
    padding: 32px 28px 36px;
    border-right: 1px solid var(--hairline);
    position: relative;
  }
  .phase:last-child { border-right: 0; }
  .phase-num {
    font-family: var(--serif);
    font-style: italic;
    font-size: 13px;
    color: var(--kachina);
    letter-spacing: 0.06em;
    text-transform: uppercase;
    margin-bottom: 10px;
  }
  .phase-days {
    font-family: var(--sans);
    font-size: 11px;
    font-weight: 500;
    letter-spacing: 0.18em;
    text-transform: uppercase;
    color: var(--charcoal-mute);
    margin-bottom: 22px;
  }
  .phase h3 {
    font-size: 28px;
    line-height: 1.12;
    margin-bottom: 18px;
    font-weight: 500;
  }
  .phase p {
    font-size: 15.5px;
    line-height: 1.6;
    color: var(--charcoal-soft);
  }
  @media (max-width: 800px) {
    .phase-grid { grid-template-columns: 1fr; }
    .phase { border-right: 0; border-bottom: 1px solid var(--hairline); padding: 30px 0; }
    .phase:last-child { border-bottom: 0; }
  }
  .install-bottom {
    margin-top: 44px;
    text-align: center;
    font-family: var(--serif);
    font-style: italic;
    font-size: clamp(18px, 2vw, 22px);
    line-height: 1.5;
    color: var(--charcoal);
    max-width: 760px;
    margin-left: auto; margin-right: auto;
  }

  /* ------- Behind ArkFlo ------- */
  .behind-grid {
    margin-top: 48px;
    display: grid;
    grid-template-columns: repeat(3, minmax(0, 1fr));
    gap: 0;
    border-top: 1px solid var(--charcoal);
    border-left: 1px solid var(--hairline);
  }
  .behind-card {
    padding: 36px 30px 38px;
    border-right: 1px solid var(--hairline);
    border-bottom: 1px solid var(--hairline);
    position: relative;
    display: flex;
    flex-direction: column;
  }
  .behind-card .b-num {
    font-family: var(--serif);
    font-style: italic;
    font-size: 44px;
    line-height: 1;
    letter-spacing: -0.02em;
    color: var(--kachina);
    font-weight: 400;
    margin-bottom: 22px;
  }
  .behind-card h3 {
    font-size: 22px;
    line-height: 1.18;
    font-weight: 600;
    letter-spacing: -0.015em;
    margin-bottom: 6px;
  }
  .behind-card .b-desc {
    font-family: var(--serif);
    font-style: italic;
    font-size: 14px;
    color: var(--mesa);
    margin-bottom: 16px;
    letter-spacing: 0.005em;
  }
  .behind-card p {
    font-size: 15px;
    line-height: 1.6;
    color: var(--charcoal-soft);
  }
  .behind-card.feature {
    grid-column: 1 / -1;
    background: var(--cream-deep);
    padding: 40px 36px 44px;
  }
  .behind-card.feature .b-num { font-size: 52px; }
  .behind-card.feature h3 { font-size: 26px; }
  .behind-card.feature p { max-width: 720px; }
  .behind-close {
    margin-top: 60px;
    padding: 0 8px;
    text-align: center;
    font-family: var(--serif);
    font-size: clamp(22px, 2.8vw, 32px);
    line-height: 1.4;
    letter-spacing: -0.015em;
    color: var(--charcoal);
    max-width: 880px;
    margin-left: auto; margin-right: auto;
    font-weight: 400;
  }
  .behind-close .lead-mark {
    display: block;
    width: 36px;
    height: 1px;
    background: var(--kachina);
    margin: 0 auto 28px;
  }
  .behind-close .ital { font-style: italic; color: var(--kachina); }
  @media (max-width: 900px) {
    .behind-grid { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  }
  @media (max-width: 640px) {
    .behind-grid { grid-template-columns: 1fr; }
    .behind-card { padding: 28px 24px 30px; }
    .behind-card.feature { padding: 32px 24px 34px; }
    .behind-card .b-num { font-size: 38px; margin-bottom: 16px; }
    .behind-close { margin-top: 56px; }
  }

  /* ------- Refuse ------- */
  .refuse-list {
    margin-top: 48px;
    display: flex; flex-direction: column;
    gap: 0;
  }
  .refuse-item {
    display: grid;
    grid-template-columns: 140px 1fr;
    gap: 36px;
    padding: 40px 0;
    border-top: 1px solid var(--hairline);
    align-items: start;
  }
  .refuse-item:last-child { border-bottom: 1px solid var(--hairline); }
  .refuse-num {
    font-family: var(--serif);
    font-style: italic;
    font-size: clamp(56px, 7vw, 80px);
    line-height: 0.9;
    color: var(--kachina);
    font-weight: 400;
    letter-spacing: -0.02em;
  }
  .refuse-body h3 {
    font-size: 26px;
    line-height: 1.18;
    margin-bottom: 14px;
    font-weight: 500;
  }
  .refuse-body p {
    color: var(--charcoal-soft);
    font-size: 16.5px;
    line-height: 1.6;
    max-width: 680px;
  }
  @media (max-width: 720px) {
    .refuse-item { grid-template-columns: 1fr; gap: 12px; padding: 32px 0; }
    .refuse-num { font-size: 56px; }
  }

  /* ------- Who ------- */
  .checklist {
    margin-top: 44px;
    list-style: none;
    padding: 0;
    max-width: 720px;
    display: flex; flex-direction: column;
  }
  .checklist li {
    display: grid;
    grid-template-columns: 32px 1fr;
    gap: 18px;
    align-items: baseline;
    padding: 20px 0;
    border-bottom: 1px solid var(--hairline);
    font-size: 18px;
    line-height: 1.5;
    color: var(--charcoal);
  }
  .checklist li:first-child { border-top: 1px solid var(--hairline); }
  .check {
    color: var(--kachina);
    font-family: var(--serif);
    font-style: italic;
    font-weight: 500;
    font-size: 14px;
    letter-spacing: 0.04em;
  }
  .who-close {
    margin-top: 32px;
    max-width: var(--prose);
    color: var(--charcoal-mute);
    font-size: 16px;
    line-height: 1.6;
    font-style: italic;
  }

  /* ------- Offer ------- */
  .pricing {
    margin-top: 48px;
    display: grid;
    grid-template-columns: repeat(2, minmax(0, 1fr));
    gap: 24px;
  }
  @media (max-width: 800px) { .pricing { grid-template-columns: 1fr; } }

  .price-card {
    background: var(--cream);
    border: 1px solid var(--hairline);
    padding: 36px 34px 38px;
    position: relative;
    display: flex; flex-direction: column;
  }
  .price-card.flagship {
    border: 1px solid var(--kachina);
    box-shadow: 0 0 0 4px var(--kachina-tint);
  }
  .price-tag {
    position: absolute;
    top: -10px; left: 28px;
    background: var(--kachina);
    color: var(--cream);
    font-family: var(--sans);
    font-size: 10px;
    font-weight: 600;
    letter-spacing: 0.22em;
    text-transform: uppercase;
    padding: 5px 12px;
  }
  .price-head {
    display: flex; align-items: baseline; justify-content: space-between;
    gap: 12px;
    margin-bottom: 8px;
  }
  .price-name {
    font-family: var(--serif);
    font-size: 24px;
    font-weight: 500;
    letter-spacing: -0.01em;
  }
  .price-meta {
    font-size: 12px;
    color: var(--charcoal-mute);
    letter-spacing: 0.06em;
    text-transform: uppercase;
    font-style: italic;
    font-family: var(--serif);
  }
  .price-fig {
    font-family: var(--serif);
    font-size: clamp(26px, 3vw, 34px);
    line-height: 1.1;
    letter-spacing: -0.02em;
    margin: 18px 0 20px;
    padding-bottom: 20px;
    border-bottom: 1px solid var(--hairline);
    font-weight: 500;
  }
  .price-fig .plus { color: var(--charcoal-mute); padding: 0 4px; }
  .price-fig .mo { font-size: 0.6em; color: var(--charcoal-mute); font-style: italic; font-weight: 400; }
  .price-card p {
    font-size: 15.5px;
    line-height: 1.6;
    color: var(--charcoal-soft);
  }

  .pay-row {
    margin-top: 36px;
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 18px;
  }
  @media (max-width: 640px) { .pay-row { grid-template-columns: 1fr; } }

  /* ------- Value Stack ------- */
  .vs-section {
    margin-top: 60px;
    padding-top: 44px;
    border-top: 1px solid var(--hairline);
  }
  .vs-header {
    font-family: var(--serif);
    font-size: clamp(26px, 3vw, 34px);
    line-height: 1.15;
    letter-spacing: -0.018em;
    font-weight: 500;
    max-width: 680px;
  }
  .vs-sub {
    margin-top: 16px;
    color: var(--charcoal-soft);
    font-size: 16.5px;
    line-height: 1.55;
    max-width: 560px;
  }
  .vs-treatment {
    margin-top: 36px;
  }

  /* Tooltip primitive (works for both treatments) */
  .vs-info {
    display: inline-flex;
    align-items: center; justify-content: center;
    width: 16px; height: 16px;
    border-radius: 50%;
    border: 1px solid var(--charcoal-mute);
    color: var(--charcoal-mute);
    font-family: var(--sans);
    font-size: 10px;
    font-weight: 500;
    font-style: italic;
    cursor: help;
    position: relative;
    background: transparent;
    transition: border-color .15s, color .15s;
    vertical-align: middle;
    margin-left: 10px;
  }
  .vs-info:hover, .vs-info:focus-visible {
    border-color: var(--kachina);
    color: var(--kachina);
    outline: none;
  }
  .vs-info::after {
    content: attr(data-tip);
    position: absolute;
    bottom: calc(100% + 10px);
    right: -8px;
    width: 280px;
    padding: 14px 16px;
    background: var(--charcoal);
    color: var(--cream);
    font-family: var(--sans);
    font-size: 12.5px;
    font-weight: 400;
    font-style: normal;
    line-height: 1.55;
    letter-spacing: 0.005em;
    text-transform: none;
    text-align: left;
    opacity: 0;
    pointer-events: none;
    transition: opacity .15s ease;
    z-index: 20;
    box-shadow: 0 8px 24px rgba(0,0,0,0.12);
  }
  .vs-info::before {
    content: "";
    position: absolute;
    bottom: calc(100% + 4px);
    right: 2px;
    width: 0; height: 0;
    border-left: 6px solid transparent;
    border-right: 6px solid transparent;
    border-top: 6px solid var(--charcoal);
    opacity: 0;
    pointer-events: none;
    transition: opacity .15s ease;
    z-index: 21;
  }
  .vs-info:hover::after, .vs-info:hover::before,
  .vs-info:focus-visible::after, .vs-info:focus-visible::before { opacity: 1; }

  /* --- Value grid --- */
  .vs-grid {
    display: grid;
    grid-template-columns: repeat(4, minmax(0, 1fr));
    gap: 0;
    border-top: 1px solid var(--hairline);
    border-left: 1px solid var(--hairline);
  }
  .vs-cell {
    padding: 28px 24px 30px;
    background: var(--cream-deep);
    border-right: 1px solid var(--hairline);
    border-bottom: 1px solid var(--hairline);
    display: flex; flex-direction: column;
    min-height: 200px;
  }
  .vs-cell .vc-num {
    font-family: var(--serif);
    font-style: italic;
    font-size: 13px;
    color: var(--kachina);
    letter-spacing: 0.04em;
    margin-bottom: 12px;
  }
  .vs-cell .vc-name {
    font-family: var(--serif);
    font-size: 17px;
    line-height: 1.2;
    font-weight: 600;
    letter-spacing: -0.005em;
    color: var(--charcoal);
    margin-bottom: 6px;
  }
  .vs-cell .vc-desc {
    font-family: var(--serif);
    font-style: italic;
    font-size: 13.5px;
    line-height: 1.45;
    color: var(--charcoal-soft);
    margin-bottom: 18px;
    flex: 1;
  }
  .vs-cell .vc-val {
    font-family: var(--serif);
    font-size: 30px;
    line-height: 1;
    letter-spacing: -0.018em;
    font-weight: 500;
    color: var(--charcoal);
    display: inline-flex; align-items: center;
  }
  .vs-cell .vc-val.norisk {
    font-style: italic;
    font-size: 20px;
    color: var(--mesa);
    font-weight: 400;
  }
  .vs-cell.guarantee {
    background: var(--cream);
    border-left: 2px solid var(--mesa);
  }

  .vs-summary {
    margin-top: 28px;
    border: 1px solid var(--charcoal);
    padding: 32px 36px;
    display: grid;
    grid-template-columns: auto 1fr 1fr;
    align-items: center;
    gap: 36px;
  }
  .vs-summary .vss-total {
    display: flex; flex-direction: column; gap: 6px;
  }
  .vs-summary .vss-label {
    font-family: var(--sans);
    font-size: 11px;
    font-weight: 600;
    letter-spacing: 0.24em;
    text-transform: uppercase;
    color: var(--charcoal-mute);
  }
  .vs-summary .vss-total .vss-fig {
    font-family: var(--serif);
    font-size: clamp(34px, 4vw, 44px);
    line-height: 1;
    letter-spacing: -0.02em;
    font-weight: 500;
  }
  .vs-summary .vss-tier {
    border-left: 1px solid var(--hairline);
    padding-left: 28px;
    display: flex; flex-direction: column; gap: 6px;
  }
  .vs-summary .vss-tier.flagship .vss-label { color: var(--kachina); }
  .vs-summary .vss-tier .vss-price {
    font-family: var(--serif);
    font-size: 24px;
    font-weight: 500;
    letter-spacing: -0.015em;
  }
  .vs-summary .vss-tier .vss-save {
    font-family: var(--serif);
    font-style: italic;
    font-size: 14px;
    color: var(--kachina);
  }
  @media (max-width: 900px) {
    .vs-grid { grid-template-columns: repeat(2, minmax(0, 1fr)); }
    .vs-summary { grid-template-columns: 1fr; gap: 22px; padding: 26px 24px; }
    .vs-summary .vss-tier { border-left: 0; padding-left: 0; border-top: 1px solid var(--hairline); padding-top: 18px; }
  }
  @media (max-width: 560px) {
    .vs-grid { grid-template-columns: 1fr; }
    .vs-cell { min-height: 0; padding: 22px 22px 24px; }
  }
  /* Tooltip flip on right edge so it doesn't clip */
  .vs-cell:nth-child(4n) .vs-info::after { right: -8px; }
  .pay-step {
    padding: 22px 22px 24px;
    background: var(--cream-deep);
    border-left: 2px solid var(--mesa);
  }
  .pay-pct {
    font-family: var(--serif);
    font-size: 32px;
    font-weight: 500;
    letter-spacing: -0.01em;
    margin-bottom: 6px;
  }
  .pay-step .label {
    font-size: 13px;
    color: var(--charcoal-soft);
    line-height: 1.5;
  }
  .pay-note {
    margin-top: 22px;
    font-size: 15px;
    color: var(--charcoal-soft);
    font-style: italic;
    max-width: var(--prose);
  }
  .guarantee {
    margin-top: 48px;
    border: 1.5px solid var(--kachina);
    background: var(--kachina-tint);
    padding: 36px 40px 38px;
    position: relative;
  }
  .guarantee::before {
    content: "The Guarantee";
    position: absolute;
    top: -11px; left: 36px;
    background: var(--kachina);
    color: var(--cream);
    font-family: var(--sans);
    font-size: 10px;
    font-weight: 600;
    letter-spacing: 0.24em;
    text-transform: uppercase;
    padding: 6px 14px;
  }
  .guarantee p {
    font-family: var(--serif);
    font-size: clamp(20px, 2.4vw, 27px);
    line-height: 1.4;
    letter-spacing: -0.01em;
    color: var(--charcoal);
    max-width: 880px;
    font-weight: 400;
  }
  .guarantee p strong { color: var(--kachina); font-weight: 600; }
  @media (max-width: 640px) {
    .guarantee { padding: 38px 24px 32px; }
    .guarantee::before { left: 18px; }
  }

  /* ------- Cost (§ 02) ------- */
  .cost-list {
    margin-top: 44px;
    max-width: 860px;
    border-top: 1px solid var(--hairline);
  }
  .cost-row {
    display: grid;
    grid-template-columns: 28px 1fr;
    gap: 18px;
    align-items: baseline;
    padding: 22px 0 24px;
    border-bottom: 1px solid var(--hairline);
  }
  .cost-row .cr-dash {
    font-family: var(--serif);
    font-style: italic;
    font-size: 22px;
    line-height: 1;
    color: var(--kachina);
    font-weight: 400;
  }
  .cost-row p {
    font-family: var(--serif);
    font-size: clamp(17px, 1.8vw, 20px);
    line-height: 1.5;
    color: var(--charcoal);
    font-weight: 400;
    letter-spacing: -0.005em;
  }
  .cost-close {
    margin-top: 56px;
    text-align: center;
    font-family: var(--serif);
    font-style: italic;
    font-size: clamp(20px, 2.4vw, 26px);
    line-height: 1.45;
    color: var(--charcoal);
    max-width: 780px;
    margin-left: auto; margin-right: auto;
    font-weight: 400;
  }
  .cost-close .lead-mark {
    display: block;
    width: 32px; height: 1px;
    background: var(--kachina);
    margin: 0 auto 22px;
  }
  @media (max-width: 640px) {
    .cost-row { padding: 18px 0 20px; gap: 14px; grid-template-columns: 22px 1fr; }
    .cost-close { margin-top: 44px; }
  }

  /* ------- Two Paths (§ 03) ------- */
  .paths {
    margin-top: 44px;
    border-top: 2px solid var(--charcoal);
  }
  .paths-head {
    display: grid;
    grid-template-columns: 1fr 1fr;
    border-bottom: 2px solid var(--charcoal);
  }
  .paths-head > div {
    padding: 18px 28px 18px 0;
    font-family: var(--sans);
    font-size: 11px;
    font-weight: 600;
    letter-spacing: 0.24em;
    text-transform: uppercase;
  }
  .paths-head .ph-old { color: var(--charcoal-mute); }
  .paths-head .ph-new {
    color: var(--kachina);
    padding-left: 28px;
    border-left: 1px solid var(--hairline);
    display: flex; align-items: center; gap: 12px;
  }
  .paths-head .ph-new .mark {
    width: 6px; height: 6px;
    background: var(--kachina);
    transform: rotate(45deg);
  }
  .paths-row {
    display: grid;
    grid-template-columns: 1fr 1fr;
    border-bottom: 1px solid var(--hairline);
  }
  .paths-row .pr-old,
  .paths-row .pr-new {
    padding: 22px 28px 24px 0;
    font-family: var(--serif);
    font-size: clamp(16px, 1.6vw, 18px);
    line-height: 1.45;
    letter-spacing: -0.005em;
  }
  .paths-row .pr-old {
    color: var(--charcoal-mute);
  }
  .paths-row .pr-new {
    color: var(--charcoal);
    padding-left: 28px;
    border-left: 1px solid var(--hairline);
    font-weight: 500;
  }
  .paths-row:hover .pr-new { color: var(--kachina); }
  @media (max-width: 720px) {
    .paths-head { display: none; }
    .paths-row {
      grid-template-columns: 1fr;
      padding: 18px 0 22px;
      gap: 6px;
    }
    .paths-row .pr-old,
    .paths-row .pr-new {
      padding: 0;
      border-left: 0;
    }
    .paths-row .pr-old::before {
      content: "Old way — ";
      font-family: var(--sans);
      font-size: 10px;
      font-weight: 600;
      letter-spacing: 0.22em;
      text-transform: uppercase;
      color: var(--charcoal-mute);
      display: block;
      margin-bottom: 4px;
    }
    .paths-row .pr-new::before {
      content: "ArkFlo way — ";
      font-family: var(--sans);
      font-size: 10px;
      font-weight: 600;
      letter-spacing: 0.22em;
      text-transform: uppercase;
      color: var(--kachina);
      display: block;
      margin-bottom: 4px;
      margin-top: 6px;
    }
  }

  /* ------- Stacked Guarantees ------- */
  .guarantees {
    margin-top: 44px;
    display: flex; flex-direction: column;
    gap: 16px;
  }
  .guarantees-header {
    font-family: var(--serif);
    font-size: clamp(24px, 2.8vw, 30px);
    line-height: 1.15;
    letter-spacing: -0.018em;
    font-weight: 500;
    margin-bottom: 4px;
  }
  .g-item {
    border: 1px solid var(--kachina);
    background: var(--kachina-tint);
    padding: 26px 30px 28px;
    display: grid;
    grid-template-columns: 180px 1fr;
    gap: 28px;
    align-items: baseline;
  }
  .g-item .g-label {
    font-family: var(--sans);
    font-size: 10px;
    font-weight: 600;
    letter-spacing: 0.24em;
    text-transform: uppercase;
    color: var(--kachina);
    line-height: 1.4;
  }
  .g-item .g-num {
    font-family: var(--serif);
    font-style: italic;
    font-size: 14px;
    color: var(--kachina);
    margin-bottom: 8px;
    display: block;
    letter-spacing: 0.04em;
  }
  .g-item p {
    font-family: var(--serif);
    font-size: clamp(17px, 1.7vw, 20px);
    line-height: 1.45;
    color: var(--charcoal);
    letter-spacing: -0.005em;
  }
  .g-item p strong { color: var(--kachina); font-weight: 600; }
  @media (max-width: 720px) {
    .g-item {
      grid-template-columns: 1fr;
      gap: 12px;
      padding: 24px 22px 26px;
    }
  }

  /* ------- FAQ ------- */
  .faq {
    margin-top: 44px;
    max-width: 860px;
    border-top: 1px solid var(--hairline);
  }
  .faq details {
    border-bottom: 1px solid var(--hairline);
  }
  .faq summary {
    list-style: none;
    cursor: pointer;
    padding: 26px 48px 26px 0;
    position: relative;
    font-family: var(--serif);
    font-size: clamp(19px, 2vw, 22px);
    line-height: 1.3;
    font-weight: 500;
    letter-spacing: -0.012em;
    color: var(--charcoal);
    transition: color .15s ease;
  }
  .faq summary:hover { color: var(--kachina); }
  .faq summary::-webkit-details-marker { display: none; }
  .faq summary::after {
    content: "";
    position: absolute;
    right: 4px; top: 50%;
    width: 14px; height: 14px;
    transform: translateY(-50%);
    background-image:
      linear-gradient(var(--kachina), var(--kachina)),
      linear-gradient(var(--kachina), var(--kachina));
    background-size: 14px 1.5px, 1.5px 14px;
    background-position: center, center;
    background-repeat: no-repeat;
    transition: transform .2s ease;
  }
  .faq details[open] summary::after {
    background-size: 14px 1.5px, 1.5px 0;
  }
  .faq .faq-a {
    padding: 0 56px 26px 0;
    font-family: var(--sans);
    font-size: 15.5px;
    line-height: 1.65;
    color: var(--charcoal-soft);
    max-width: 720px;
  }
  @media (max-width: 640px) {
    .faq summary { padding: 22px 40px 22px 0; }
    .faq .faq-a { padding-right: 0; }
  }

  /* ------- Apply ------- */
  #apply { background: var(--cream-deep); border-top: 1px solid var(--hairline); }
  .form-shell {
    margin-top: 44px;
    background: var(--cream);
    border: 1px solid var(--hairline);
    padding: 56px 36px;
    min-height: 360px;
    display: flex; align-items: center; justify-content: center;
  }
  #tally-form {
    width: 100%;
    min-height: 280px;
    display: flex; align-items: center; justify-content: center;
    color: var(--charcoal-mute);
    font-family: var(--sans);
    font-size: 14px;
    letter-spacing: 0.08em;
    text-transform: uppercase;
    border: 1px dashed var(--hairline-strong);
    padding: 80px 24px;
    text-align: center;
  }
  .apply-close {
    margin-top: 44px;
    max-width: 720px;
    font-family: var(--serif);
    font-style: italic;
    font-size: clamp(18px, 2vw, 22px);
    line-height: 1.55;
    color: var(--charcoal);
  }
  .founder-note {
    margin-top: 48px;
    padding: 40px 36px 36px;
    border: 1px solid var(--hairline);
    background: var(--cream);
    max-width: 820px;
  }
  .founder-note .apply-close {
    margin-top: 0;
  }
  .founder-eyebrow {
    font-family: var(--sans);
    font-size: 11px;
    font-weight: 500;
    letter-spacing: 0.22em;
    text-transform: uppercase;
    color: var(--charcoal-mute);
    margin-bottom: 22px;
    display: inline-flex; align-items: center; gap: 12px;
  }
  .founder-eyebrow::before {
    content: "";
    width: 24px; height: 1px;
    background: var(--kachina);
  }
  .signoff {
    margin-top: 32px;
    border-top: 1px solid var(--hairline);
    padding-top: 24px;
    display: flex; align-items: center; justify-content: space-between;
    gap: 16px;
  }
  .signoff-left {
    display: flex; align-items: center; gap: 16px;
  }
  .signoff .avatar {
    width: 88px; height: 88px;
    border-radius: 50%;
    object-fit: cover;
    object-position: center top;
    background: var(--charcoal);
    display: block;
  }
  .signoff .name {
    font-family: var(--serif);
    font-size: 20px;
    font-weight: 500;
    color: var(--charcoal);
    line-height: 1.1;
  }
  .signoff .role {
    font-family: var(--sans);
    font-size: 12px;
    color: var(--charcoal-mute);
    letter-spacing: 0.04em;
    margin-top: 4px;
  }
  .signoff .brand {
    font-family: var(--sans);
    font-size: 11px;
    font-weight: 500;
    letter-spacing: 0.24em;
    text-transform: uppercase;
    color: var(--charcoal-mute);
  }
  @media (max-width: 640px) {
    .founder-note { padding: 32px 24px 28px; }
  }

  /* ------- Footer ------- */
  footer { padding: 64px 0 72px; border-top: 1px solid var(--hairline); }
  .foot-line {
    font-family: var(--serif);
    font-size: clamp(18px, 2vw, 22px);
    line-height: 1.45;
    color: var(--charcoal);
    max-width: 720px;
    margin-bottom: 36px;
  }
  .foot-meta {
    display: flex; justify-content: space-between; align-items: baseline;
    flex-wrap: wrap; gap: 12px;
    padding-top: 24px;
    border-top: 1px solid var(--hairline);
    font-size: 12px;
    letter-spacing: 0.14em;
    text-transform: uppercase;
    color: var(--charcoal-mute);
  }
  .foot-meta .dot { color: var(--kachina); }
  .foot-links { display: inline-flex; gap: 18px; flex-wrap: wrap; }
  .foot-meta a { color: inherit; text-decoration: none; }
  .foot-meta a:hover { color: var(--kachina); }

  /* ------- The deal at a glance ------- */
  .deal { background: var(--cream-deep); border-top: 1px solid var(--hairline); padding: 46px 0; }
  .deal-grid {
    display: grid;
    grid-template-columns: repeat(4, minmax(0, 1fr));
    gap: 30px;
  }
  .deal-cell { padding-left: 20px; border-left: 2px solid var(--kachina); }
  .deal-label {
    font-family: var(--sans);
    font-size: 11px; font-weight: 600;
    letter-spacing: 0.2em; text-transform: uppercase;
    color: var(--charcoal-mute);
    margin-bottom: 12px;
  }
  .deal-cell p {
    font-family: var(--serif);
    font-size: 16px; line-height: 1.45;
    color: var(--charcoal); letter-spacing: -0.005em;
  }
  .deal-cell p strong { color: var(--kachina); font-weight: 600; }
  @media (max-width: 800px) { .deal-grid { grid-template-columns: 1fr 1fr; gap: 28px 30px; } }
  @media (max-width: 520px) { .deal-grid { grid-template-columns: 1fr; gap: 24px; } }